Kyle McKitrick

SEO & Web Development

9 years experience in marketing & esports

Email: kyle@kmckco.com

Tools

Skillsets

Portfolio

Web Development

Web Development, SEO, CRM Integrations

Driving Conversions and Traffic for Mortgage Brokers

Collaborated with 15 mortgage broker clients to design and redesign their websites, driving significant traffic growth through targeted SEO strategies. Built robust marketing funnels and integrated CRM systems, ensuring seamless measurement of results and optimized lead management.

73%

Average increase in traffic across clients, showcasing the effectiveness of SEO efforts.

170%

Average boost in conversion rates, reflecting the impact of the redesigned user experience and marketing funnel.

Branding, Web Development, Marketing Strategy

Launching an AI-Driven Mortgage Lead Generation Product

Spearheaded the branding and launch of an innovative product that captures mortgage leads entirely through AI. Leading a swift and efficient branding cycle, I designed the website and coordinated the marketing efforts across the team to ensure a successful launch.

4 Weeks

Total time from concept to launch, demonstrating agility and efficiency.

30%

Higher lead capture rate than projected.

Education

Certifications

Google Digital Marketing

2023

Google Digital Marketing & E-commerce Professional Certificate – Coursera

Google Ads

2024

Google Ads Video, Display, Search, Analytics, Apps

Toronto Metropolitan University

Bachelor of Commerce - BCom, Marketing

September 2024 – Present

Seneca College

Advanced Diploma in Business Administration Management

March 2012 – August 2015

My Thoughts

Blog

Identifying Knowledge Gaps in Marketing

In the dynamic world of marketing, staying ahead requires constant learning and adaptation. One of the most valuable skills for any marketer is the ability to recognize where your knowledge might be lacking and take…