Kyle McKitrick

ResumeToronto, ON

Kyle McKitrick

Marketing Systems | AI Automation | GEO

Marketing systems and AI automation specialist with SEO and GEO experience. Builds AI content pipelines, agent workflows, and API integrations, including a multi-site content platform with a staged editorial and QA process. Previously spent seven years in operations, including leading team operations at an early-stage company through its acquisition.

Experience

Jul 2022 to PresentToronto, ON (Remote)

Marketing Systems & AI Automation Specialist

CurrentWave

  • Built and maintain a custom AI content management platform used across multiple production websites.
  • Designed a 10-step content pipeline covering briefing, outlining, drafting, line editing, QA review, image placement, internal linking, and metadata.
  • Built APIs for each pipeline stage so AI agents can research and draft content on request, with automated QA that flags hallucinations and off-topic source material.
  • Develop new features by writing specifications for AI coding agents (Claude Code, Codex); updates deploy across all sites with per-site feature controls.
  • Delivered website, SEO, and marketing systems projects for small business clients.
Jan 2024 to Aug 2024Toronto, ON (Remote)

SEO Account Manager & Web Developer

Connection Incorporated

  • Managed concurrent client SEO accounts from planning through reporting, including technical audits, keyword and content recommendations, and GA4 and SEMrush reporting.
  • Built SEO-focused WordPress sites with structured site architecture, metadata, and schema markup.
May 2020 to Jul 2022Toronto, ON

Operations Manager

REX Opportunity Corp

  • Managed the onboarding pipeline for new YouTube creator clients.
Jan 2019 to May 2020Toronto, ON

Senior Manager, Team Operations

OverActive Media

  • Supported the launch of new professional league franchises, contributing to branding and team strategy.
  • Prepared player documentation and coordinated work visa applications with immigration lawyers.
Sep 2015 to Dec 2018Remote

General Manager, Team Operations

Splyce

  • Joined as an early employee and was promoted to General Manager in 2017, leading team operations through the company's acquisition by OverActive Media in 2018.
  • Led operations for multiple professional esports teams competing in major leagues, supporting approximately 50 players and staff at peak.
  • Managed player contracts, coaching staff hiring, work visas, housing, and international travel logistics.
  • Worked directly with ownership on hiring and early-stage company planning.

Skills

Marketing Systems
HubSpot · GA4 · Google Tag Manager · Looker Studio · Google Ads · Meta Ads · Stripe
AI & Automation
Claude Code · Codex · Cursor · AI agents · LLM pipelines · RAG · API integrations · n8n · Zapier · Clay
Search & GEO
Generative engine optimization (GEO) · Technical SEO · Schema · Search Console · SEMrush · Ahrefs · Screaming Frog
Web & Data
Next.js · Supabase · Cloudflare · GitHub · Google Places API · HTML · CSS · JavaScript
Operations
Contract management · Budgeting · Hiring · Immigration and travel logistics · Stakeholder coordination

Education

Toronto, ON

BCom, Marketing Management

Ted Rogers School of Management, Toronto Metropolitan University

Toronto, ON

Advanced Diploma, Business Administration Management

Seneca College